ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. Being founded in 1846, they are one of the most respected names in optics with an extensive history of top-notch manufacturing. Therefore, they needed to showcase how their lens lineup Batis could be used in an adventurous environment.

This project was photos only, and I had freedom over what to photograph. They needed pictures of the lenses used in a moody setting and images taken with them. I brought the lenses to three adventures with my girlfriend, Märta, until Zeiss and I felt satisfied with the result. It was both landscape, portraits and outdoor photography they needed.

There were a total of 21 images delivered, and they are now being used for European marketing.