Lens manufacturer Tamron needed images of their bestselling zoom lenses for Sony E mount in an extreme and artic feeling environment. So I went to the beach where I live and photographed the lenses on a moody day in the middle of winter 2022. I then used the lenses during winter and spring to get images taken with the lenses they could use for marketing.
Tamron is one of the world's leading lens manufacturers after having been very successful in the last couple of years. Since their lenses are light and small while maintaining quality, they are very well suited for adventure photography.
This project was photos only, and I had freedom over what to photograph. Tamron needed iamges of the lenses being used in an extreme/“artic” setting and pictures taken with the lenses. I used the lenses during the winter of 2022 and delivered the best images taken with the lenses. It mainly was skiing and snowy landscapes.
I delivered 15 images that are being used in the Nordic markets.
