Ricoh is part of Pentax who is one of the oldest and most established camera brands out there. Ricoh specializes in entry level adventure compact cameras and higher end street photography cameras.

My task was to make two video commercials, one approximately 2 minutes and one 15 second. We tried to capture as much of the spirit of the camera as possible going around some beautiful locations in Sweden. We did most filming on the beautiful west coast of Sweden.

It ended up with two beautiful videos that was used by the Norweigan retailer Elkjøp and the Swedish retailer Elgiganten.